Hermés Paris

ARCEAU Wow

Wow, like his original idea. Two years ago, young comic book artist Ugo Bienvenu designed a surprising silk scarf for Hermès. It was named Wow. Why Wow? Because it picks up Hermès’ cherished equestrian spirit and transposes it into the world of comics.

The designer vaulted into the saddle and set his foot in the stirrups to offer small square comic-book-style panels within the large square shape of the silk scarf. Squares, bubbles, animation… A heroine crosses Paris on jet skis, rollerblades, in cars and of course on horseback. Two amused golfers wonder who this intrepid woman is? Amazon, secret agent, Parisian heroine? All that and more: she is the Hermès woman.

The Wow effect comes not only from the pattern, but also from the way in which is created, including a different colour scheme on each side: a multicolored interpretation on the front and a monochrome version on the back.

The idea made its way from Paris to Switzerland and the workshops of Hermès Horloger. A double-sided dial? Why not, as long as it is thin and translucent like the silk thread that inspired it. The obvious choice was mother-of-pearl, a dainty, elegant and feminine material through which the ray of light could shine and enable the artisan to set about creating a playfully radiant motif.